• Are you a Product Administrator or Agent?

    Learn about Dealer Systems on PEN, Download Reference Materials or Checklists.  Become a PEN Genius.

  • Are you a Dealer System Provider?

    For registered affiliates, access PEN API reference materials and videos.

  • PEN Integrated eContracting Resource Center

    Information and Education to maximize the benefit of Dealer Integration with PEN

PEN Education Library

Education Videos tailored for a Company's and Individual's role in the Provider Exchange Network.  Supported by Trainer Central, please register for PEN Courses.

Learn about Integrated eContracting and how Providers and Agents can help dealers become more successful with Integrated eContracting

F&I Systems

Commonly referred to as "Menus" or "DMS" systems.  These are software applications used by Dealership users to support deal structuring related to a vehicle sale, usually around the time of delivery, when products are commonly sold.

Digital Retailing

Web and Mobile platforms that facilitate a consumer online shopping experience for vehicles and aftermarket products.  Digital Retailing comes in many forms with focus on the consumer, whether they are shopping for vehicles, or even aftermarket products for their car.

Dealer Specialty

Software applications used by the dealership, but typically outside of the showroom or F&I office.  Software designed for stand alone product selling, like on the Service Drive.  Most of these platforms involved finance or payment services for the products themselves.

3rd Party Marketing

Direct Marketing companies, working on behalf of a Dealer or a Provider will use systems to sell products to consumers.  Some are call center platforms, some are consumer facing.  These are often managed through limited relationships with Providers.

PEN supports a streamlined Dealer and Customer Experience

62

Dealer Systems

251

Provider Brands on PEN

31K+

Active Dealer Integrations

24M

Contracts per year

Frequently Asked Questions

Common Questions about PEN and our support to Providers and Agents.

Who is Primary Support to the Dealers?

All Dealer Support for software integration is provided by the Dealer System Vendor to the dealer.  Only the Dealer System Vendor can diagnose or access the dealership software and data.  PEN is level 2 support to the Dealer System Vendor.


PEN cannot diagnose or provide any technical support to the Dealer.

What is Path To Empowerment?

The industry is filled with experts in many areas, but Integrated eContracting requires a simple, yet very diverse understanding of technology systems, and processes.  More important, the data and business terms used by individual brands in the network can be confusing.


There is no learning path for the industry to tie it all together.


PEN Path To Empowerment is designed to help Providers and Agents learn "just enough" about how these systems work together so they can become more independent as they pursue success for their dealers and their business.

Please reach out to PEN to discover how our Resource Center and people can help your company tailor materials for your team.  When you are successful, we are successful.